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❝I have built software for temporary staffing for over two decades.
With my own company
With my own company, HelloFlex group, which grew to process over 100,000 timesheets per week and became market leader in the Netherlands.
But also as programme manager for Mondriaan, the system Randstad used for processing its temporary staff in The Netherlands.
That taught me something important: temporary workers are employees. Genuine freelancers are not.
Freelancers are "vendors" that provide services, on an hourly or fixed price basis.
But for years, the workforce industry has treated them the same. Or worse, it has treated freelancers as an afterthought.
Then the EU Platform Work Directive arrived. The presumption of employment. Suddenly, every company using freelancers faces a real risk: if you cannot prove that someone is a genuine independent business, you may owe back-pay payroll tax, fines, and legal battles.
The workforce market needed a record-keeping system. A simple dossier for each genuine freelancer. A platform that combines the agility of a marketplace with the control of a VMS – built specifically for freelancers, not employees.
The result is Zooly. A Freelance Management System (FMS) – the first of its kind, I believe – that is built for compliance from the ground up. Version control. Audit trails. Worker classification. Consent management. The dossier you need to prove your freelancers are genuine.
Arthur van der Kroef, a long-time friend and former M&A partner at a major Dutch law firm, joined me at Zooly. He makes sure we stay ahead of regulation: GDPR, the Platform Work Directive, the AI Act. He is the reason our compliance engine is not an afterthought.
We are not young entrepreneurs building an app. We are seasoned, serial builders. We have seen enterprise software succeed and fail. We know that the future of work needs infrastructure that is secure, scalable, and European by design.
Zooly is that infrastructure.
That is our story. Thank you for reading it.❞
Source: Own,
More News
View all news →This year, has ushered in new developments and launched new initiative —all with the goal of preparing leaders, businesses and skilled professionals for the future of work.
A new platform feature calculates and withholds tax obligations automatically for placements spanning multiple EU jurisdictions, eliminating a manual reconciliation step that agencies previously handled in spreadsheets outside the platform. The rollout covers the Netherlands, Belgium, Germany, and France at launch, with additional jurisdictions planned for later this year based on customer demand.
The Dutch DBA Act (Deregulering Beoordeling Arbeidsrelaties) enforces joint responsibility of clients and contractors to prevent false self-employment. The Netherlands Tax Administration (Belastingdienst) assesses working relationships; if a zzp'er (self-employed professional) does not meet entrepreneurship conditions, they face additional tax assessments, repayment of tax benefits, and potential fines. Clients may owe payroll tax, pension contributions, and fines. From 1 January 2025, unintentional false self-employment triggers retroactive assessments; intentional cases can be backdated further. Model agreements remain valid until 2029 but do not guarantee protection. A new Self-Employment Act (Zelstandigenwet) is announced for 1 January 2028, introducing two tests for self-employment and a special commission. Businesses hiring freelancers must reassess working relationships to avoid financial and legal consequences. Some Hyperlink Here
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